Three civil rights groups and Verizon in Los Angeles premiered a series of public service announcements that raise awareness of domestic violence and ways to prevent it in Southern California’s Latino, Black and Asian communities.

“The 30-second PSAs in English, Spanish, Korean, Mandarin and Vietnamese provide domestic-violence victims with information about resources in their community that they can use to protect themselves,” said Verizon Wireless, which financially supported the effort.

The PSAs were screened for the first time publicly Dec. 5 at the New Los Angeles Theater Center, and will air on a variety of traditional and new media outlets, reaching millions of potential viewers.


The project is sponsored by a $1 million grant from Verizon to the Asian Pacific American Legal Center (APALC), the Los Angeles Urban League (LAUL) and the Mexican American Legal Defense and Educational Fund (MALDEF). The three nonprofit organizations created the Los Angeles Domestic Violence Prevention Collaborative, a cooperative alliance to raise domestic-violence awareness in their respective communities.

“Domestic violence is a serious problem within all communities and is further complicated by the cultural and linguistic barriers that prevent some domestic violence victims from seeking assistance,” said Tim McCallion, Verizon’s West region president.

California State Sen. Mark Ridley-Thomas said, “Anyone can be a victim. Victims can be of any age, sex, race, culture, religion, education, employment or marital status. Most children in these homes know about the violence. Even if a child is not physically harmed, they may have emotional problems that may scar them for life. This program will help break that cycle of violence.”

Stewart Kwoh, APALC’s president and executive director said, “The issue of language accessibility is one that resonates loudly and clearly for Asian Pacific American (APA) domestic violence victims. Isolated by language and culture, many battered APA women are forced to depend on their batterers for financial and emotional support, leaving them trapped in violent relationships. These PSAs, which have been translated into Chinese, Vietnamese and Korean, are an important part of APALC’s outreach to victims and potential victims to make them aware of the in-language resources available through APALC and other partners.”

“Our young people need to know that dating abuse is unacceptable. They need to know that there are long-term consequences for their actions but they also need to know that we are willing to work with them to stop the violence. The Los Angeles Urban League’s PSAs represent a comprehensive campaign aimed at educating youth on the importance of cultivating healthy relationships and raising the awareness of domestic violence in our community.”

John Trasvina, MALDEF’s president and general counsel, said, “Domestic violence is a serious problem within the Latino community that often goes unreported to law enforcement agencies because of religious, cultural, language and socio-economic factors. The PSAs, available in both English and Spanish, will provide not only vital information on how to report and prevent domestic violence, but also the many forms of domestic violence, none of which are acceptable.”

“The collaborative will continue to employ a culturally and linguistically sensitive, multi-pronged approach to reach specific ethnic communities through community education and outreach, development of multilingual materials, and media activities. As part of the collaborative, each civil rights organization has developed several domestic violence outreaches in multiple languages that meet the needs and sensitivities of the organizations’ respective communities,” said the group.